by Ashley Rouen
National Daiquiri Day arrives by the gallon on Saturday (7-19), and New Orleans is celebrating with a parade. The first edition of the Open House New Orleans Company (OHNO Co.) Daiquiri Day Parade on July 19 is both a chance to recognize the daiq, and pre-party for next weekend’s Daiquiri Festival.
Anyone who wants to be in the second line must show up for formation at 3:30 pm on the corner of Elysian Fields and St. Claude. Once they check-in, revelers will be eligible for a free small daiquiri from Gene’s Curbside Daiquiris.
Spectators are welcome and encouraged to purchase one of Gene’s Daiquiris many enticing flavors before the brief walking parade begins its half-mile route to Frenchmen St. The parade ends with more music and dancing at Café Negril.
Local dance troupes The Organ Grinders, Roux La LA and the NOLA Chorus Girls will grace the krewe with their fancy footwork. The Goodchildren Marching Band and Who Daiq!? Flava Girls are expected participants as well, all paying tribute to the fun, freewheeling nature of the Daiquiri.
“The goal,” says OHNO Co. Director Jeremy Thompson, “is to expand into a month long celebration, during tourism’s slow months, to help the city stay alive and create more economic opportunity for the future.”
Thompson will be holding the banner at the head of the parade, and sporting a marching band hat for the occasion. It’s a party for, “General revelers and hell raisers who want to come out during the summer and get decked out like Carnival Season,” Thompson said.
Marchers and spectators should dress in daiquiri attire, although Thompson has no specific tips on what that might be.
Here's the Route:
START Gene's Daiquiris (St. Claude and Elysian Fields)
DOWN Elysian Fields toward the river
RIGHT on Decatur
RIGHT on Frenchmen
DISBAND at Frenchmen and Chartres.
The 4th Annual New Orleans Daiquiri Festival takes place July 26 and 27 at 548 Marigny St. (at Decatur). 11 artists are set to perform, including Hot 8 Brass Band, The Original Pinettes Brass Band, Tank and the Bangas, Honorable South and many more. Tickets are available online at this link (https://daiquirifestival.yapsody.com) for $8 and $10 at the door. Weekend Passes can be purchased for $32 and include admission and amenities.