Broken Record

New Orleanians are used to setting the bar when it comes to imbibing and dining, but in coming months, Big Easy residents will get a chance to break some official world records.


In an attempt to break the world record for the most people at a World Hepatitis Day event, the public is invited to come to City Park for a hepatitis awareness “See No Evil, Hear No Evil, Speak No Evil” demonstration on July 28. Then on Sep 21, the Creativity Collective has organized a Bridal Crawl to support their efforts and the work of Café Reconcile. All of 251 brides are needed to break the record.


Avita Drugs Pharmacy is partnering with the World Hepatitis Alliance to host the first World Hepatitis Day event in Louisiana.  The event will need more than 12,000 participants in order to top previous events.  


Participants will perform the Three Wise Monkeys' “See No Evil, Hear No Evil, Speak No Evil” actions while enjoying great food, beverages, and music. The Monkeys were chosen for this campaign because they symbolize the message that Hepatitis is an issue that needs more recognition, with the goal to create a call to action.


CEO of Avita Drugs, Jerry Purcell, said the company is hopeful about the event’s reach.


“Over 80,000 people in Lousiana have hepatitis C, resulting in about 120 deaths per year.  Avita hopes that our event will bring awareness to the issue, especially about the availability of clinics and health providers so that people can access testing and treatment for hepatitis.”


With food, giveaways, and kid-friendly activities, Purcell said there is no excuse to skip out.


“It’s going to be a great time and its going to bring awareness to a serious public health issue," Purcell said. "Everyone should try to come out.”  


Attendees can visit Avita Drugs' Facebook page to register, and simply "LIKE" and "SHARE" the event to be entered to win an iPad Mini.  All event attendees will also be entered in a raffle to win an iPad on the day of the event. People can also register at or call 1-888-AVITARX.  The crowd will gather Sunday, July 28, 2013 from 10am to 12pm at the City Park Reunion Shelter, 4 Friedrichs Avenue.


The Bridal Crawl doesn't tie the knot until the fall, but they're already looking to start gathering their 251 participants. The crowd will rendezvous at Muriel’s in Jackson Square, where the brides need to be in place for at least 10 minutes.  The bridal tidal wave will then surge (or crawl) towards the Barcadia in the CBD, stopping at participating venues along the way to gain momentum with drink specials and discounts. 


To be a part of the record-breaking bridal shenanigans, brides must be wearing veils and traditional wedding dresses. Dresses from any culture are fine. Men can join in the fun as well, and they don’t even have to shave their legs. 


Brides must get a number and check into the official count, which will be officiated by a referee and notary. Brides should arrive at Muriel’s around 2:30pm and be checked in before 3 p.m. Brides will storm the streets at 4 pm and begin the crawl towards Barcadia. Pit stops will include the Bourbon Cowboy, the Beach on Bourbon, Gordon Birshe, the Tobacco Exchange, plus others.  At 9 p.m., the bouquet will be tossed and awards will be given for the classiest, craziest and most creative get-ups. 


The Crawl will benefit the community-focused Creativity Collective and raise funds for Café Reconcile.  Christy Soto of the Creativity Collective stressed the importance of Café Reconcile’s work.


“This is a wonderful program, especially for a city that has over 1100 restaurants," Soto said. "This program doesn’t just provide jobs, but a chance for youth to gain stability, as well as the opportunity to learn and develop important skills.” 


Bridal Crawl tickets can be purchased online at Creativity Collective for $20 per ticket or $35 per pair. Registration will be available at the door for $25 per ticket.  Registered participants receive a wristband, drink specials, signature drinks, discounts and admission into all venues. Updates will be posted on and the "New Orleans Bridal Crawl" Facebook page.

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