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Swooping Change: Hornets Now Officially Pelicans

Last night’s final game didn’t just close out the regular season, it ushered in a new chapter in New Orleans basketball history. The Hornets are no more, and the Pelicans are now officially making their nest inside the New Orleans Arena.


The change has been all encompassing, complete with new website, email addresses for the team staff, new twitter, Facebook, Instagram (@pelicansnba) and YouTube (Pelicans NBA) along with the new mascot, uniforms and new look for the dance team. 


The new colors and name are aimed to unite the team with not only the city and region, but with its big brother sport, football; using Louisiana-flag blue as the primary color, sharing gold with the Saints and red, to represent fraternity and the bold coloring under a pelican’s throat.  These are also the colors of the Flag of New Orleans.  The characteristics of the teams new identity is to reflect the steadfast spirit of the Gulf Coast region, while also highlighting the pressing restoration initiative of coastal restoration and wildlife conservation.


The move has been slowly moving forward since the January 24th announcement, and the organization is excited to finally have the transformation complete.


“We have been looking forward to this day since we announced the Pelicans as the new name,” said Owner Tom Benson. “The Pelican is a symbol for our city and region and we’re excited to start a new era in Louisiana basketball history. This off-season is going to be a special time for the Pelicans.”


The New Orleans Pelicans first appearance in front of the national league will be on May 21st as they participate in the 2013 NBA Draft Lottery.


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