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Legendary rock icon and four-time Grammy winner
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Sno Dog Opens Thursday, Plans Year-Round Frozen Treats
by Brad Rhines
New Orleans, your dream of year-round snoballs just came true. Last week NoDef reported Dat Dog’s plans to open Sno Dog, a snowball and frozen custard stand in the old Dat Dog storefront at 5031 Freret Street. Today, Sno Dog announced that their grand opening will be Thursday with a “press release” from co-owner Skip Murray. According to the announcement, “Dat Dog and Sno Dog you might say are the ‘Gateway to all that is good and Great on Freret’ (well, if you're heading from Jefferson Ave. to Napoleon).” Click through for more details, and more choice quotes.
As for Sno Dog’s offerings, Murray says, “We will feature frozen custard and of course New Orleans Traditional Sno Balls. We then sometimes mix 'em up. So, we feature The Sno Dog which is snowball, frozen custard, snowball all in one cup. Go figure.”
While the mixing and matching of snowballs and custard is a new take on a traditional favorite, it’s not the most unusual thing about Sno Dog. The real madness is Murray’s plan to stay open 12 months out of the year, something unheard of New Orleans, where “snowball”—along with “carnival,” “crawfish,” and “football”—is one of the city’s four seasons.
According to Murray, “we figure that Sno Ball season begins in March and ends in October. Why? I don't know and I grew up here. So, the plan is to stay open even when it turns that frigid 58 degrees. Brrrrrrr. I can tell when the weather turns cause we break out the fur hats, sweaters, snow boots and the rest. I love New Orleans!!!! The plan is opening year round or some facsimile thereof. Guess we'll see.”
The only caveat? “We will be closed if it snows.”
Dead Huey Long, Emma Boyce, Ian Hoch, Sarah Esenwein, Will Dilella, Chris Rinaldi, Lianna Patch, Phil Yiannopoulos, Cate Czarnecki, Jonas Griffin, Jennifer Abbot, Mary Kilpatrick, Elaina Patton, Mike Horst, Devin Bambrick, Katherine McGuire, Norris Ortolano, Joe Shriner
Michael Weber, B.A.
Assistant Managing Editor
B. E. Mintz
Published Daily by
Minced Media, Inc.