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Monster Lawsuit

Godzilla Creator Sues NOLA Brewing Over 'Mechahopzilla' Name



Godzilla has never apologized for preying on the micro, and the movie monster's creator apparently follows the same tenet.

 

Toho Co., which created the monster and owns the trademark to Godzilla and Mechagodzilla, among other destruction-inclined beasts, filed suit Friday against NOLA Brewing for trademark infringement. In a complaint filed in federal court, the Japanese company claims NOLA Brewing's Mechahopzilla improperly copies the image of Mechagodzilla, and improperly uses the name based on mechagodzilla.

 

Toho Co. argues that the monster shown on Mechahopzilla cans and tap handles is "virtually identical" to Mechagodzilla. The company argues that the creatures are both "large, two-footed creature with a powerful swooping tail and robot-like appearance." Throughout the complaint, the company uses multiple pictures of Mechagodzilla and NOLA Brewing packaging to illustrate its point.

 

In the Godzilla film series, Mechagodzilla is the robot nemesis of Godzilla, appearing in such films as Godzilla v. Mechagodzilla and Godzilla X Mothra X Mechagodzilla. The suit demands that NOLA Brewing cease and desist using the name, and seeks relief for federal trademark infringement, as well as creating confusion in the marketplace. Toho also requests that NOLA Brewing's trademark application be denied.

 

NOLA Brewing released mechahopzilla in late summer 2012. The imperial IPA is 8.8 percent alcohol by volume, and packs a pontent, hop-fueled flavor. The beer is part of the Tchoupitoulas Street brewery's imperial series.

 

NOLA Brewing President Kirk Coco told NoDef that the company has yet to be served with papers about the lawsuit.
 

After checking the U.S. trademark office and seeing that the Mechahopzilla name was not already taken, Coco said his company filed to secure the name for the beer as soon as it was released.

 

"We did everything exactly legally how you're supposed to do it," he said.

 

The trademark office has yet to rule on NOLA Brewing's Mechahopzilla
application, and Coco thought it curious that the Godzilla creators would
file suit before that decision came down.

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Contributors:

Dead Huey Long, Emma Boyce, Elizabeth Davas, Ian Hoch, Lindsay Mack, Anna Gaca, Jason Raymond, Lee Matalone, Phil Yiannopoulos, Joe Shriner, Chris Staudinger, Chef Anthony Scanio, Tierney Monaghan, Stacy Coco, Rob Ingraham,

Staff Writers

Cheryl Castjohn, Sam Nelson

Art Listings

Cheryl Castjohn

Photographers

Brandon Roberts, Rachel June, Daniel Paschall

Film Critic

Jason Raymond

Puzzler

Paolo Roy

Art Director:

Michael Weber, B.A.

Editor:

B. E. Mintz

Published Daily by

Minced Media, Inc.

Editor Emeritus



Stephen Babcock