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Chic Tweak

Fashion Fete Reboots and Returns for a Week of Shows & Seminars

It’s once again time for fashionistas to put on the pumps and rave about the runway. Over a dozen designers are rolling out fresh looks at shows across the city this week. The biannual Southern Design Week will run from Monday (11.03) to Sunday (11.09).


The most evident difference in this year’s event is that it is no longer called, “Fashion Week”.


Founder Andi Eaton explains, “Obviously the name has changed. The reason for that is looking at all of the regional fashion events are popping up we noticed that they’re very party heavy, very flash heavy but not really designer heavy. We want to focus on the more serious part of it.”


Eaton says that the focus is on building a sustainable fashion industry. For example, Aimee Gowland of ALG Style will be hosting a workshop on the business end of the industry. Topics will include the realities of social media, and how to translate presence into “receiving a paycheck.”


“We’re really focused on using the event as a means to building a sustainable business. The shows are just one part of that,” adds Eaton.


Of course, there will be fashion also. Over a dozen designers will strut their stuff. Participating labels include Scar, KFrame, Calle Del Mar, Anthony Ryan, Hazel & Florange, Mattingsworth, Noel Martin Collection, Pearl Southern Couture, Elle Est, and Annie E Apparel.


Organizers tout that the venues will be as special as the shows. Events will be held at Cathedral Creative Studios, the Hotel Modern, and the Old New Orleans Rum Distillery. Organizers are particularly excited about the distillery, noting that it is owned by James Michaelopolous, a renowned local painter.


“I love the idea of an artist who owns a local business giving other local designers a chance,” gushes Eaton.


Bellocq at the Hotel Modern will be dancing in double time. The iconic Lee Circle hotel will host a trunk show on Saturday (11.08) providing designers an opportunity to monetize their exposure. In addition, the bar serve as the official location for after-parties following the shows.


Bellocq founder Kirk Estopinal says, "Fashion week is a great event and we've worked with Andi, our now dear friend, on it for three years. We look forward to the fun at the after parties where all the darlings come to unwind at Bellocq and create a great scene."


Of course, there is the New Orleans aspect. Eaton says that the Crescent City is a perfect place for a fashion fete. “We’re people who love a celebration and love festivities. We’re people who don’t just get dressed in the morning; there’s always a special little touch to what we’re wearing. We have a fun style that is really our own.”


Full schedule follows

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